SP STUDIOS™ | Event Planning & Marketing Services

SP STUDIOS: Princeton Graphic Design and Marketing Services - Princeton, NJ

EVENTS & EXHIBITS

You can read about something or listen to a recording, but there is nothing to compare with actually being there.

A truly memorable and focused special event or exhibition can do more to reinforce your brand image than all the advertising that money can buy. SP Studios will help you create a memorable experience for your next event or museum exhibit. With clients ranging from the American Museum of Natural History and Louis Vuitton to smaller non-profit and public relations departments holding special events such as annual dinners, auctions and galas, we handle creative concept, design, layout and print/production of all visual elements.

Below are some elements designed for a large exhibition, the Louis Vuitton Classic (1.5 million visitors) — an international automobile Concours d'Elegance held in New York City’s Rockefeller Center. In addition to banners, flags, signage, media kits, photo retouching, letterhead, embossed & engraved invitations, brochures, lighting gobos and access credentials, SP Studios also designs and produces: save-the-date cards; invitation & reply card packages; programs & catalogs; exhibit graphics for public spaces and museum exhibits; and gift items like ceramic tiles, glassware, and custom imprintables (embroidered shirts, duffel bags, baseball caps, silk screened items, etc.).

Below are some examples of event and exhibition design by SP Studios.
(Scroll to the bottom for descriptions.)

THE LOUIS VUITTON CLASSIC at Rockefeller Center
By the fifth year of the Louis Vuitton Classic at Rockefeller Center, SP Studios was hired (for the fifth time) to handle the design and production of virtually all the visual elements for this international automobile Concours d'Elegance. Displaying more than 50 of the planet's most exotic vehicles, the LV Classic drew crowds in excess of 1.5 million visitors to New York City's famed Rockefeller Center.

(A)
LV CLASSIC: PRESS KIT
With any event, communicating with your potential audience, visitors or guests is the first step. This printed pocket folder was used throughout the entire cycle of the event, from alerting the media to sending information and instructions to the car owners themselves. It contained cover letters, save-the-date cards, press releases, photographs and other documents. (Finished size: 9"x12"; 2-color, double-strike PMS; varnish, scored, die-cut, glued, and folded; dull-coated premium stock).

(B)
LV CLASSIC: PUBLICITY PHOTOGRAPHS
SP Studios worked from a variety of photo sources – often not professionally shot images – and used digital photo retouching to enhance and format a series of color publicity photographs. (Finished size: 7"x5"; glossy color prints, suitable for reproduction).

(C)
LV CLASSIC: PRINTED PROGRAM
The 52-page printed catalog shown above, includes examples of Vuitton's commitment to being the leading luxury goods brand; their historical and current connection to the leading edge of the automotive and travel industries; and an exquisite watercolor rendering and written description of each car in the juried show. Shown above are the cover and a sample interior spread. (Finished size: 8.5"x11"; Saddle-stitched; 4-color process; varnish (interior) and film laminate (cover), dull-coated premium stock).

(D)
LV CLASSIC: PRINTED INVITATION
The opening night pre-view and celebration, with Aretha Franklin performing, needed a very special invitation. SP Studios designed an oversized, colorful, two-piece invitation with a printed vellum over-sheet, attached with a grommet to the upper-left corner of the square format backing. When the translucent vellum is ‘peeled’ back, it reveals the invitation copy. Delivered in a large square envelope. (Finished size: 8"x8"; white metal grommet; 2-color spot inks; uncoated premium cover stock and ultra-heavy translucent vellum).

(E)
LV CLASSIC: PRINTED INVITATION
SP Studios designed and printed a series of 4 additional invitations for select groups of VIPs. Car owners, key media contacts, and sponsor partners were invited to brunches, dinners and formal receptions. The common design threads were shape (square), blind embossing, and color-pallet. (Finished size: 6"x6"; 2-color spot inks; uncoated premium cover stock).

(F)
LV CLASSIC: ACCESS PASSES & CREDENTIALS
SP Studios designed plastic laminated security access passes worn by members of the crew, staff, car owners, media and Louis Vuitton employees. (Finished size: 4"x3"; 2-color spot inks; coated cover stock with plastic lamination; die-punched hole with clip-on lanyard).

(G)
LV CLASSIC: FLAGS
With 120 nine-foot flags flying around the ice rink at Rockefeller Center, the image was spectacular! Most banner companies can produce flags – just rare to have an opportunity to fly so many at one event. (Finished size: 5'x9'; 2-color acid-printed nylon; brass grommets).

(H)
LV CLASSIC: PRINTED BROCHURE
With more than a million and a half visitors, there are bound to be a lot of questions. So, we designed and printed an information brochure to give-away at the event. This colorful one-sheet told the story of the history of Louis Vuitton’s involvement in travel – from steam ship trunks and early automobile coachworks to influencing the high-end automotive and travel industries today. (Finished size: 4"x9"; tumble-fold; 4-color digital process; coated stock).

(I)
LV CLASSIC: LIGHTING GOBOS
Let there be light! The lighting designer hired SP Studios to create black & white and grayscale gobo artwork for moving light projected on the walls and sidewalks of Rockefeller Center. The many logos and automotive motifs were dazzling. (Finished size: (various) digital files).

(J)
LV CLASSIC: OUTDOOR CAR PLAQUES
Each of the 57 vehicles have a unique story to tell – and they each needed a plaque on which to tell it. SP Studios designed and produced the information signage for the three-day, outdoor event. (Finished size: 18"x13"; digital print on transparent vinyl; mounted on Sintra-backed, brushed metal).

(K)
LV CLASSIC: OUTDOOR BANNERS
At Rockefeller Center there are about 106 approved areas where outdoor banners are permitted. For the Classic, they appeared everywhere – from three-feet wide on the Fifth Avenue and surrounding street lamp-posts, to a pair of 21-footers on the front of #30 Rockefeller Plaza, and many sizes in between. (Finished sizes: various; 3-color sewn nylon; brass grommets).